MARKETING TO KIDS

Campaigns focus on reaching kids early
Getting children to eat more fresh fruits and vegetables is important for their own health, but marketers... Read more.


Produce companies reveal child-friendly marketing
Getting children to eat more fresh fruits and vegetables is important for their own health, but marketers... Read more.


PBH aims child health to adults
Some marketers say the best way to promote produce to children is not through direct marketing but through... Read more.




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Vidalia Onion Shrek campaign recognized as best practice
The website for Yale University’s Rudd Center for Food Policy and Obesity in July listed the Vidalia,... Read more.


United Fresh Foundation supports school salad bars
Distributor C.H. Robinson, Eden Prairie, Minn.; fresh-cut processor-shipper Apio Inc., Guadalupe, Calif.; and fresh-cut formulations... Read more.


Supermarkets participate in Produce for Kids campaign
About 2,500 stores in 24 states participated in the spring Produce for Kids campaign, said Heidi McIntyre,... Read more.


Produce for Better Health supports Let’s Move!
The Produce for Better Health Foundation, Hockessin, Del., added an online pledge campaign to the Fruits... Read more.



Mango Board courts national women’s magazines
Orlando, Fla.-based National Mango Board’s public relations focus this year is on national publications. Board representatives... Read more.


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