MARKETING TO KIDS

PBH aims child health to adults

08/04/2010 3:35:24 PM

Some marketers say the best way to promote produce to children is not through direct marketing but through... Read more.


Vidalia Onion Shrek campaign recognized as best practice

08/04/2010 2:47:51 PM

The website for Yale University’s Rudd Center for Food Policy and Obesity in July listed the Vidalia,... Read more.


United Fresh Foundation supports school salad bars

08/04/2010 2:45:01 PM

Distributor C.H. Robinson, Eden Prairie, Minn.; fresh-cut processor-shipper Apio Inc., Guadalupe, Calif.; and fresh-cut formulations... Read more.




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Supermarkets participate in Produce for Kids campaign

08/04/2010 2:42:24 PM

About 2,500 stores in 24 states participated in the spring Produce for Kids campaign, said Heidi McIntyre,... Read more.


Produce for Better Health supports Let’s Move!

08/04/2010 2:39:11 PM

The Produce for Better Health Foundation, Hockessin, Del., added an online pledge campaign to the Fruits... Read more.


Mango Board courts national women’s magazines

08/04/2010 2:35:37 PM

Orlando, Fla.-based National Mango Board’s public relations focus this year is on national publications. Board representatives... Read more.


Earthbound Farm developing produce-based snacks

08/04/2010 2:32:29 PM

Although San Juan Bautista, Calif.-based Earthbound Farm doesn’t directly target children in its marketing, it... Read more.



Dole updates SuperKids website

08/04/2010 2:30:07 PM

Dole Food Co. Inc., Westlake Village, Calif., updated its website with new SuperKids educational materials... Read more.


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