Supermarkets participate in Produce for Kids campaign - The Packer

Supermarkets participate in Produce for Kids campaign

08/04/2010 02:42:24 PM
Susie Cable

About 2,500 stores in 24 states participated in the spring Produce for Kids campaign, said Heidi McIntyre, executive director.

This year, the Orlando, Fla.-based organization added new Ideal Meals recipe and information cards as a merchandising component.

The recipes were developed with families in mind, McIntyre said.

Ideal Meals was inspired by 2008 research in which mothers said they’d like in-store access to more meal solutions and recipes using fresh fruits and vegetables.

The fall’s campaign theme will be Eat Smart for a Great Start, McIntyre said.



Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Feedback Form
Leads to Insight