KIWIFRUIT MARKETING

Golden State kiwifruit growers expect typical volumes
California kiwifruit growers anticipate volumes closer to normal after a crop last year that exceeded... Read more.

Kiwifruit growers get on board with ripening programs for retail
“Ready-to-eat” is playing a major role in the kiwifruit marketing lexicon. Some companies, including Pasadena, Calif.-based... Read more.

Marketers seek inroads into foodservice sector
Fresh kiwifruit remains a relatively rare item on restaurant menus, but there is hope for growth,... Read more.

Marketers carry on without commission
Generic promotions of California kiwifruit disappeared last year when members voted the Sacramento-based California Kiwifruit... Read more.

Hayward variety kiwifruit dominates supply chain
Green, hayward kiwifruit is by far the most common variety in the U.S., and though some growers are... Read more.