Kiwifruit Marketing


Business updates: Kiwifruit marketing

10/03/2014 9:38:27 AM

Frieda’s Los Alamitos, Calif.-based Frieda’s Specialty Produce added Alex Jackson, daughter of president and chief executive... Read more.

Sampling popular for kiwi promotions

10/03/2014 9:36:34 AM

Sampling is one way many companies like to market kiwifruit. “We encourage our retail partners to... Read more.

California kiwi should see strong demand

10/03/2014 9:34:46 AM

Growers are looking forward to the California kiwifruit crop but say it’s important to be cautious... Read more.

More kiwifruit expected from New Zealand

10/01/2014 2:25:29 PM

Arrivals of New Zealand kiwifruit began in mid-May and could be in the U.S. market until mid-October,... Read more.

With Chile out, look for strong California kiwifruit market

10/01/2014 2:08:10 PM

SACRAMENTO, Calif. — California kiwifruit producers are optimistic that the lack of Chilean fruit on... Read more.

Organic kiwifruit demand holds strong

10/03/2013 3:39:23 PM

Despite higher prices, demand for organic kiwifruit remains strong. Steve Woodyear-Smith, tropicals category director for The... Read more.

Sales of pre-conditioned fruit soar

10/03/2013 3:21:40 PM

Pre-ripened kiwifruit are so popular, sales on some accounts for Ripe & Easy kiwifruit over a... Read more.

Kiwifruit marketers roll out pouch, bag packaging

10/03/2013 3:12:43 PM

California kiwifruit has a new look this fall, packed in high-graphic pouches and bags. “The clamshell... Read more.

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