Kiwifruit Marketing

KIWIFRUIT MARKETING

Consumers begin to catch on to kiwiberries

10/03/2013 2:57:58 PM

Small green kiwiberries have a big future if more growers jump on board. “Demand has overridden... Read more.


Promotion efforts lagging

10/03/2013 2:49:10 PM

Kiwifruit is the second highest-selling specialty fruit behind the mango, but some experts say more... Read more.


Tight import markets signal strong domestic deal

10/03/2013 2:42:19 PM

With supplies tight as New Zealand and Chile seasons wind down, all signs point to a strong start... Read more.



Kiwifruit: business updates

10/03/2013 12:29:59 PM

Phillips Farms sets sights on Chinese varieties After spending a weekend in China in September, Doug... Read more.


Golden State kiwifruit growers expect typical volumes

09/21/2012 1:47:40 PM

California kiwifruit growers anticipate volumes closer to normal after a crop last year that exceeded... Read more.


Kiwifruit growers get on board with ripening programs for retail

09/21/2012 1:42:33 PM

“Ready-to-eat” is playing a major role in the kiwifruit marketing lexicon. Some companies, including Pasadena, Calif.-based... Read more.


Marketers seek inroads into foodservice sector

09/21/2012 1:34:55 PM

Fresh kiwifruit remains a relatively rare item on restaurant menus, but there is hope for growth,... Read more.



Social media plays promotional role

09/21/2012 1:31:41 PM

New Zealand-based Zespri is launching a multi-pronged campaign designed to fight childhood obesity, and people... Read more.


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