Kiwifruit Marketing

KIWIFRUIT MARKETING

Kiwifruit growers get on board with ripening programs for retail

09/21/2012 1:42:33 PM

“Ready-to-eat” is playing a major role in the kiwifruit marketing lexicon. Some companies, including Pasadena, Calif.-based... Read more.


Marketers seek inroads into foodservice sector

09/21/2012 1:34:55 PM

Fresh kiwifruit remains a relatively rare item on restaurant menus, but there is hope for growth,... Read more.


Social media plays promotional role

09/21/2012 1:31:41 PM

New Zealand-based Zespri is launching a multi-pronged campaign designed to fight childhood obesity, and people... Read more.



Zespri contest funds obesity-fighting groups

09/21/2012 1:26:48 PM

New Zealand-based Zespri International Ltd., a large grower-shipper-marketer of kiwifruit which has an office in... Read more.


Marketers carry on without commission

09/21/2012 1:18:05 PM

Generic promotions of California kiwifruit disappeared last year when members voted the Sacramento-based California Kiwifruit... Read more.


Hayward variety kiwifruit dominates supply chain

10/27/2011 3:15:00 PM

Green, hayward kiwifruit is by far the most common variety in the U.S., and though some growers are... Read more.


California kiwifruit crop should top even last year's

10/11/2011 1:12:04 PM

If you thought last year’s California kiwifruit crop was good, just wait until you see this... Read more.



Kiwifruit's uniqueness allows it to carve out a niche

10/11/2011 1:10:14 PM

Kiwifruit may not be among the top-selling items in the produce department, but it has a certain appeal... Read more.


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