Kiwifruit Marketing

KIWIFRUIT MARKETING

Zespri contest funds obesity-fighting groups

09/21/2012 1:26:48 PM

New Zealand-based Zespri International Ltd., a large grower-shipper-marketer of kiwifruit which has an office in... Read more.


Marketers carry on without commission

09/21/2012 1:18:05 PM

Generic promotions of California kiwifruit disappeared last year when members voted the Sacramento-based California Kiwifruit... Read more.


Hayward variety kiwifruit dominates supply chain

10/27/2011 3:15:00 PM

Green, hayward kiwifruit is by far the most common variety in the U.S., and though some growers are... Read more.



California kiwifruit crop should top even last year's

10/11/2011 1:12:04 PM

If you thought last year’s California kiwifruit crop was good, just wait until you see this... Read more.


Kiwifruit's uniqueness allows it to carve out a niche

10/11/2011 1:10:14 PM

Kiwifruit may not be among the top-selling items in the produce department, but it has a certain appeal... Read more.


Kiwifruit growers adapt to life after disbanding of commission

10/11/2011 1:08:41 PM

As a result of a vote by kiwifruit grower-shippers, the Sacramento-based California Kiwifruit Commission was... Read more.


Kiwifruit marketers point to nutritional content as asset

10/11/2010 2:33:28 PM

In an age in which so-called “superfoods” have a sales advantage, kiwifruit fits right in with consumer... Read more.



Kiwifruit marketers look to increase consumption in U.S.

10/11/2010 2:23:53 PM

As far as kiwifruit is concerned, the U.S. market has plenty of room for growth, marketing agents... Read more.


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