Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Kiwifruit Marketing

California kiwifruit crop should top even last year's

If you thought last year’s California kiwifruit crop was good, just wait until you see this season’s. Grower-shippers say good growing conditions from the flowering stage to fruit set should result in an impressive crop.

Last year, Kurt Cappelluti, sales manager for Stellar Distributing Inc., Madera, Calif., said it was the best summer he had ever seen to grow kiwifruit, “but this year is better,” he said in early September.

Stellar Distributing started shipping kiwifruit around Sept. 22 last year, but because of weather factors and a heavier crop this year, Cappelluti said he did not expect to get started until Oct. 1.

“The fruit is the best quality we’ve ever had at Stellar,” he said.

“I think everybody has a very nice crop — every bit as good as last year.”

Stellar expects to ship 750,000 trays this year, up from 500,000 last season.

Cappelluti predicted that the industry would ship 9 million tray equivalents this year, though a preliminary crop estimate issued in July by the Sacramento-based California Kiwifruit Commission indicated that the crop likely would be about the same as last season’s 8.5 million trays.

Sizing might be a bit smaller, though.

Prices were strong as of mid-September, when the U.S. Department of Agriculture reported f.o.b.s on larger sizes — 25s through 33s — in the $13-15 range, and $11-13 for smaller sizes of Chilean kiwifruit.

Steve Riley, director of sales for Regatta Tropicals Ltd., Grover Beach, Calif., was hopeful that prices would remain strong as the deal transitions from imports to California fruit.

The second week of September, he still had New Zealand fruit available and expected a couple of loads of controlled-atmosphere Chilean fruit.

He said volume at Regatta Tropicals should be up 50%, since the company partnered with another grower this season.

Tauranga, New Zealand-based Zespri had uncharacteristically high yields for a total of 115.9 million trays, up 14% from last season, said spokeswoman Liz Moody. Of that volume, Zespri shipped 6 million trays to North America, about the same as last year. New Zealand fruit should be available until late October.

Chilean growers shipped about 27,700 metric tons of kiwifruit to North America this season, up from 26,600 last year, according to the Chilean Kiwifruit Committee.

John Fagundes, president of Cal Harvest Marketing Inc., Hanford, Calif., looks forward to a good season.

“Fruit has been growing really well because of the cooler summer that we had,” he said. “We have a lot of fruit on the vine right now.”

The company expects to ship 500,000 boxes of kiwifruit this season — a 20% increase over last year.

Last year, most of the fruit was rather large — 27s and 30s — but there will be a mix of sizes this season, said Doug Wilson, president and owner of Wil-Ker-Son Ranch and Packing Co., Gridley, Calif.

The company expects to start shipping around Oct. 6 and should have about the same size crop as last year.

Shipments should continue industrywide through April.

California should have a solid kiwifruit deal this year, Cappelluti predicts, in part because he does not expect to see much Italian fruit in the U.S. this season since the weak dollar likely will discourage Italian shippers from exporting to the U.S.


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Pamela Sweeten    
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Modesto, CA  |  October, 13, 2011 at 12:47 PM

How do you traceback product? Grower? Field? GTIN? PTI? Does comingling product exist? Imports/domestic?

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