Kiwifruit's uniqueness allows it to carve out a niche - The Packer

Kiwifruit's uniqueness allows it to carve out a niche

10/11/2011 01:08:00 PM
Dan Gailbraith

Selling by the pound also allows for flexibility in sizing, he added.

That philosophy seems to work for Fairchild, who sells only bulk kiwifruit and only by the pound.

“I’m having a lot of success doing it by the pound,” he said.

“It’s gotten me out of the game of having to figure out what sizes are available and limiting the size count.”

Not all retailers are as enamored by bulk kiwifruit as Fairchild.

Some retailers today use consumer packs exclusively, said Steve Riley, director of sales for Regatta Tropicals Ltd., Grover Beach, Calif.

The 1-pound bags are easy to display, and clamshells offer a convenient way for consumers to take home four to six pieces of fruit.

“It’s a nice pack,” he said.

However, the 9-kilo (19.84-pound) volume-fill carton remains the company’s bestselling pack.

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