Education, promotion provide positive results

04/09/2013 02:55:00 PM
Melissa Shipman

Cinco de Mayo is the best holiday, however, according to Wade Shiba, managing partner at GM Produce Sales LLC, Hidalgo, Texas.

“Easter and Memorial Day are good, but the big one is Cinco de Mayo. I think we will have promotable volume for Cinco de Mayo this year. We’re hoping to have a good spring,” he said.

Online outlets are also popular.

“Having direct communication with consumers is extremely valuable. Their comments play a key role in the types of recipes we develop and the information that we publish,” Aguilar said.


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