Mangoes marketing business updates - The Packer

Mangoes marketing business updates

04/04/2014 10:20:00 AM
Melissa Shipman

Amazon Produce Network improves quality control

Mullica Hill, N.J.-based Amazon Produce Network will continue to implement its new software system designed to improve quality control.

The system allows inspectors to take a photo of each pallet that comes into the warehouse. Each pallet is inspected for quality, condition, defects, and other important traits. Information is then reported back to the growers.

“We can have those reports immediately. The grower reaction has been really positive and our sales people have access to that data as well so it’s added value for the customers as well,” said Greg Golden, partner and sales manager.

C.H. RobinsonThe company began using the system last year, but Golden said the process has been slowly improved and is really refined for this year.

 

C.H. Robinson launches Happy Chameleon brand

C.H. Robinson, Eden Prairie, Minn., launched its Happy Chameleon brand of tropical fruits last year. The line includes mangoes and other fruits such as limes and pineapples.

Drew Schwartzhoff, director of marketing and sourcing, said the brand is fun and colorful.

In addition, Jiovani Guevara, senior sourcing representative, was appointed to the National Mango Board by Secretary of Agriculture Tom Vilsack.

 

Central American ProduceCentral American Produce introduces Capco label

Pompano Beach, Fla.-based Central American Produce launched a new branded mango for 2014.

The Capco mango label launched in January.

“We felt our mangoes needed a more vibrant presentation,” said marketing director Shannon Barthel.

So far, it has done well, according to Barthel.

“Reception of the new label has been outstanding, as it gives customers a beautiful display for the product,” she said.

 

GM Produce Sales celebrates 30 years

2014 marks the 30th anniversary for GM Produce Sales LLC, Hidalgo, Texas.

GM Produce Sales Inc.Alyssa MartinezTom Shiba bought the business in 1984 and now Alyssa Martinez, hired this year, is the third generation of the family to join the company.

Martinez is a recent graduate of Texas A&M and will support the sales staff.

Last year marked a record year for GM. The company imported over 10 million boxes from Mexico, a number that has never before been achieved by any one importer, according to JoJo Shiba, marketing director.

This year, the company plans to increase its volume through its Nogales, Ariz., location.

“Nogales has given us more opportunities to better service our current and potential clients on the West Coast,” said Wade Shiba, managing partner.

 

National Mango BoardNational Mango Board promotes communications manager

The National Mango Board promoted Kristine Concepcion from communications manager to director of industry relations.

Concepcion, who joined the board in 2012 as a communications specialist, will now be responsible for industry communications such as crop reports, trade media and Mango Connection, according to Megan McKenna, director of marketing for the Orlando, Fla.-based board.

“The great work Kristine has done over the past couple years made her a natural fit for this position,” McKenna said.

 

Vision Import Group increases distribution

River Edge, N.J.-based Vision Import Group, along with its partner company Vision Produce Company on the West Coast, will combine to offer national distribution of mangoes.

This year, the company will offer mangoes from Guatemala in a generic box. It’s not their first time shipping Guatemala mangoes but Ronnie Cohen, vice president of sales, said the company wants to be sure about the supply before shipping them under its Van Gogh label.

“The goal is to pack everything under the Van Gogh label but it’s a new supplier this season so we want to see how it goes,” Cohen said.



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Ramachandra Rao Chitrapu    
Dublin,CA.  |  June, 19, 2014 at 02:01 PM

It is wonderful to see the way you organise a product selling by creating lot of awareness of the health benefits of Mango consumption.Can you guide me on locating a big buyer of Mangoes from India??

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