Still, there is still some resistance to the new technology, which Gay believes comes mostly from the terminology.
“Some consumers are afraid of the term irradiated, he said.
But large chain grocery stores are starting to demand more flavor and better taste, and only the natural sugars from tree-ripened fruit can provide that, Gay said.
“I think irradiation is the future. Whether it takes five years or 15 years, I think just about anything shipped into the U.S. will be irradiated,” he said.