Vision Import Group ready for more mangoes

03/28/2012 09:18:00 AM
Melissa Shipman

Vision Import Group recently expanded with the opening of a new location in Pharr, Texas.

Vision Produce Partners opened in early February and is the result of a partnership between Vision Import Group and Tavilla Sales in Los Angeles.

Industry veteran Ben Brittain heads Vision Produce. The office will concentrate mostly on Mexican mangoes, but will likely expand to sell limes and carrots from Mexico in the future.

The expansion comes at a good time, as vice president of sales Ronnie Cohen said he expects a big year for mangoes, expecially Mexican mangoes.

“Based on the information I have at the moment, I think we’ll have a record-setting year,” Cohen said.

He says the increased supply should work to balance the increased U.S. demand.

“We should have promotable volume April through July,” he said.

Vision Import Group plans to more strongly promote its Van Gogh mango brand from Mexico that started last year.



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