Industry uses technology to educate shoppers - The Packer

Industry uses technology to educate shoppers

04/12/2012 01:45:00 PM
Sarah Krause

The company has a website, a Facebook page, a Twitter account and a blog.

“The item we are looking at next is the app technology for smartphones.”

First, he said, questions would need to be answered about what kind of and how much information should be provided.

Retailers are always looking for easy ways to put necessary information right at consumers’ fingertips.

Hunt said QR codes are the way to go and definitely in the future for the melon industry.

He sees them being used to run contests, to provide suggested recipes aimed at selling other commodities and as a way to offer specials to loyal shoppers.

“We are looking toward the next generation and at (the next generations’) kids because everybody will be getting their information electronically,” Hunt said.

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