Melon marketing business updates - The Packer

Melon marketing business updates

04/18/2014 10:57:00 AM
Melissa Shipman

The company also is working on a new watermelon trial based on a variety popular in Europe.

“We are excited to do an introductory pre-commercial launch starting out of Yuma starting in June. We think this variety is an excellent addition to the Dulcinea portfolio and has a flavor profile consumers will absolutely love,” McLaws said.


Kid’s Choice bumps up acreage

Tom Glenos, president of Kid’s Choice Fresh Produce Inc., Fort Lauderdale, Fla., said the company has increased its acreage for 2014.

“We’re up a little bit on acreage in all regions,” he said.

Glenos said the melons will again be marketed under the Kid’s Choice brand.


Pandol Associates offers Sweet Cheeks melons

Pandol Associates Marketing, Delano, Calif., will offer its premium Sweet Cheeks honeydew melons again this year, hopefully expanding the program in its second year.

“These melons have a high level of maturity and are shipped very quickly, directly from the farm to the customer,” Jim Pandol, president, said.

Pandol said so far the most interest for these melons has come from Canada, but he is hopeful the U.S. market will open up even more this year.

The Sweet Cheeks label will be on two levels of selected-maturity honey dew melons, sweet and extra sweet, with brix level around 11, according to the company website.

Less mature melons will still be available, but not offered in the Sweet Cheeks brand.

Pandol said the company also offers the Sweet Cheeks brand for grapes and will be looking at other items, such as cucumbers, in the future months.


Pura Vida tacks on 800 acres

Pura Vida Farms LLC, Scottsdale, Ariz., has seen growth over the past year, a trend that continues with significant additional melon acreage for 2014, according to Michael Martori, vice president of sales.

“This is part of the continued growth as we look forward,” Martori said.

He said the company has added about 800 acres for this year.

Pura Vida ships watermelon year-round, as well as cantaloupe, honeydew and other specialty melons, Martori said.

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