Melons Marketing business updates - The Packer

Melons Marketing business updates

04/19/2013 12:34:00 PM
Melissa Shipman

“Our strategy is to offer several specialty items during the peak of melon season to create excitement and offer consumers lots of great-tasting choices,” she said.

Nunhems takes over Abbott & Cobb melons

Monheim, Germany-based Bayer CropScience purchased the watermelon and melon seed portion of Feasterville, Pa.-based Abbott & Cobb Inc.’s business in July of last year.

The acquisition will broaden Bayer CropScience’s existing seed portfolio and will provide potential for new hybrids in the future, according to a company statement.

In addition, Rafa Mora, has moved from Europe to Florida as crop sales manager. Mora has 25 years of experience with Nunhems in the seed business.

“I’m always focused on creating value and satisfaction for customers,” Mora said.

With the transition came the addition of staff for Nunhems.

“With the integration of both teams, we have hired 23 new colleagues from Abbott & Cobb. This brings us tremendous expertise that fits perfectly with the Nunhems philosophy of crop specialization and customer orientation,” Mora said.

The staff positions also shifted a bit, according to Travis Estvold, marketing and communication specialist.

“The team has been structured with added responsibilities for melon or watermelon and every customer has been allocated to one single account manager that will take care of the needs of each customer,” he said.

Pandol adds to Sweet Babies honeydews

Pandol Associates Marketing, Delano, Calif., plans to expand the honeydew portion of its Sweet Babies program.

The company did a small test last year with honeydews developed to maturity and flavor. After their success last year, the company is increasing the volume this year.

“Outside of having more volume in the program, we will do special labeling and stickering on the melons to identify to the consumer retail that the melons are especially good eating,” president Jim Pandol said.

The program will focus on providing great flavor to consumers.

“We’re looking at ways to get beyond selling ‘food’ and create an area where we’re giving them an ‘experience,’” Pandol said.

The honeydews will be coming out of Sonora, Mexico, and Pandol said he expects the deal to run from
June through August this year and is estimating 30,000 to 50,000 cartons.



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