He expected harvest to move to northern Florida by the first of June.
“As hot as it’s been, they might start earlier,” he said.
Solana added that in North Carolina, the first sets of plants started to go in the ground around mid-April.
“We’re hoping it’s a more even season,” he said. “It was a tough deal last year for watermelons. There’s always a feast or famine — weather and market conditions are prevailing.”
The Jalisco region of Mexico will continue to produce seedless watermelons toward the end of April and overlap with the Sonora area, which will go until the end of May, said Ramon Murillo, president of Cactus Melon in Nogales, Ariz.
He said his volume will be consistent.
“There’s going to be a lot of supply and I expect a lot of ads (on watermelons) in retail,” Murillo said.
“(Retailers) need promotions for all this volume they’re going to have.”