Melon sales stay strong categorywide - The Packer

Melon sales stay strong categorywide

04/15/2011 01:18:12 PM
Jim Offner

Monique McLaws, marketing manager for Dulcinea Farms LLC, Ladera Ranch, Calif., said the honeydew market had been “relatively flat over the past couple of years but is still a large and significant segment in the market.”

Dulcinea has a HoneyBliss trademarked honeydew that can help “bring some excitement to the category,” McLaws said.

The cantaloupe market has been consistently strong, said Michael Warren, president of Pompano Beach, Fla.-based Central American Produce.

“We’re basically in the middle of our season now,” he said in late March.

“We’re starting the second part of it. It’s grown in Guatemala and Honduras. We’ll be having good supplies through the second week of May. We’re growing the Caribbean Gold there with a big emphasis on the harvest time, and we’re getting a very high flavor profile, with high brix.”

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lucky springer    
tujunga, calif  |  August, 04, 2011 at 02:54 PM

on 08-04-2011 i purchased a mini watermelon from my local market. the dulcinea pure heart, i put the whole thing in the trash after i cut it in half, the insides was like mush, no way could a person eat it. what a bad product and a waste of 5.00 dollars. i just thought you might like to know.

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