Some people may prefer to slice the product themselves to save money or just to ensure they get the precise cut they want, he said.
Sweatt said he is not seeing as much growth in the category today as he has in the past.
Besides offering consumers a convenient product, a sliced program can provide a grower with an outlet for secondary product, Recchiuti said.
“No one can grow 100% diamonds,” he said.
The processed market enables Basciani to provide sliced mushrooms for angus swiss burgers, sauces and mushroom burgers that nearly all quick-serve restaurants have on their menus today, he said.
“It allows us to give the fresh market the best product,” he said.
The firm has its own cannery, but still, the company doesn’t want to send too much product there.
“You can go broke quick if you send too much to processing,” he said.