Business updates: Mushroom Marketing - The Packer

Business updates: Mushroom Marketing

01/11/2013 10:23:00 AM
Tom Burfield

Monterey Mushrooms expands bag program

Watsonville, Calif.-based Monterey Mushrooms Inc. is expanding distribution of its 10-ounce zip-top bags of sliced baby portabellas and sliced white button mushrooms into the Northeast, said Joe Caldwell, vice president.

The product currently is in distribution in the West, Midwest and Texas.

The bags include cooking instructions and recipe information that is difficult to offer on standard packages because of the lack of printable area, he said.

The company also has a sustainable paper tray that has space for recipes and other information and is available nationwide in 8-, 12-, 16- and 24-ounce sizes.

Phillips to enhance portabella product

Phillips Mushroom Farms, Kennett Square, Pa., expects to have a vitamin D-enhanced portabella mushroom product available shortly, said Kevin Donovan, national sales manager.

“We’re testing the waters to see whether there is demand out there for that,” he said.

The company plans to offer a 6-ounce package of mushroom caps and a 6-ounce package of sliced product.

The company is finishing the second expansion of its white mushroom production facility. The project should significantly increase company’s white mushroom production.

Ponderosa shipping to retailer in Dubai

Ponderosa Mushrooms & Specialty Foods, Port Coquitlam, British Columbia, now is shipping to Dubai, said Joe Salvo, president. The program started about four months ago.

“So far, it’s been a pretty good success,” Salvo said.

The company sees “huge market potential” in the area, especially with foodservice.

As of late last year, the company was shipping 12 stock-keeping units of mostly specialty mushrooms, like Ponderosa’s Chef’s Mix, portabellas, enokis, king oysters and shitakes, to a retail chain.

To-Jo puts site into preservation program

To-Jo Mushrooms, Avondale, Pa., has entered its 133-acre farm site in Pennsylvania’s Elk Township into the Agricultural Conservation Easement Program, said Paul Frederic, senior vice president of sales and marketing.

The To-Jo farm site is the 343rd to enter into the program for farmland preservation and the 91st to enter into the Chester County Challenge Grant Program and Easement Purchase Program by selling the development rights.

The company hopes to develop the site as a mushroom farm in the coming years, Frederic said.

To-Jo also has added to its capabilities in its packing room and brought in an overwrap machine to enhance its throughput and help handle holiday volume.

The company has leased a farm from a local grower to help supply several new customers, Frederic said. The new facility should enhance the company’s production by 20% or more.

Prev 1 2 Next All

Comments (1) Leave a comment 

e-Mail (required)


characters left

Lewis Fein    
Los Angeles  |  January, 18, 2013 at 12:33 AM

A patent-pending QR technology that deals with the issue of brand engagement, along with database collection and Facebook integration, is This application is a major advancement in the broader category of QR marketing, which unites companies and clients. You can manage your promotions, get crucial data and receive live analytics (to measure the efficacy of your efforts) and direct 'Likes' to your Facebook page -- allowing customers to further the news with their friends about a promotion they scanned and posted on their Facebook wall. Just one scan by any of those friends can result in a viral marketing campaign that draws the attention of consumers around the globe. Welcome to a new chapter in digital marketing!

Feedback Form
Leads to Insight