The Almond Board of California, Modesto, Calif., is set to host The Almond Conference on Dec. 3-5, in Sacramento, Calif.
The annual event, in its 41st year, is growing in size and scale, said Harbinder Maan, senior marketing manager for the board.
The board expects 2,500 attendees with representation from all growing regions, according to a news release.
The event will include an almonds and ale pairing event, demonstrations, research updates and prizes.
Three symposium tracks will target specific audiences: growers, handlers and marketers, according to the release.
For more information, visit almondconference.com.
Atlas Produce succeeds with greener packs
Atlas Produce and Distribution, Bakersfield, Calif., is using greener packaging, said Ben Antongiovanni, sales manager.
The company began using a 12-ounce clamshell in the middle of last year that takes five fewer steps to manufacture than the previous packaging.
“It has really reduced the carbon footprint of the plastic,” Antongiovanni said.
The clamshells are stackable and present the product well, Antongiovanni said.
“Those have helped increase our sales,” he said.
Commission focuses on foodservice use
The California Walnut Commission, Folsom, is emphasizing restaurant use of nuts, according to Jennifer Olmstead, domestic marketing director.
“We’re in the second year of our foodservice advertising campaign,” she said.
The focus of the campaign is to showcase how walnuts fit into contemporary trends.
The commission did some research to determine where walnuts stood in the foodservice industry and has done outreach events with chefs at the Culinary Institute of America.
“We’ve seen some great interest from chefs and a couple of promotions have resulted from those events,” Olmstead said.
Olmstead thinks the foodservice sector is important to reach the consumer.
“We know that’s where consumers are exposed to a lot of different food trends,” she said.
DatePac updates snack packaging
DatePac LLC Yuma, Ariz., has revamped the packaging for its snacking options.
Erin Hanagan, marketing director, said the packs aren’t meant to be single servings, but provide convenient snacking options to keep handy in the pantry or on the go.
“The item is not changing but the packaging has been updated to really grab the consumers’ eyes better,” Hanagan said.