Marketers of nuts, dates, dried fruit hope to turn nutritional content into gold

10/11/2010 02:10:58 PM
Jim Offner

It’s a strategy that melds with the needs of today’s consumer, McLemore said.

“People are seeking out functional foods,” he said. “You’re getting something out of what you eat. That’s definitely a benefit we can stand behind.”

Figs have plenty to contribute to the discussion, as well, said Linda Cain, vice president of marketing at Fresno-based Valley Fig Growers.

“We think figs have the strongest nutrition story as any common nut, fruit or vegetable,” she said. “We have more fiber than prunes, more calcium than milk, more potassium than bananas. We have everything, plus copper and magnesium.”

Versatility enhances the product’s nutritional worth, Cain said.

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