Colors, varieties play into promos for onions - The Packer

Colors, varieties play into promos for onions

05/10/2012 02:21:00 PM
Jim Offner

The Idaho-Eastern Oregon Onion Committee in Parma, Idaho, actively promotes Spanish sweets, said Sherise Jones, marketing director.

“We have always communicated the fact that Spanish Sweet are premium for cooking, and, now more than ever, our programs will highlight this,” she said.

Being able to differentiate between varieties can lead to more sales of all types of onions, Jones said.

“Retailers can benefit greatly from helping their customers understand the differences and benefits of the onions they choose,” she said.

Organic yellow onions have seen some sales growth, Smith said.

“It seems like every supermarket wants to have an organic section and there are more requests for organic onions,” he said.


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