Onion association focuses on recipes - The Packer

Onion association focuses on recipes

05/20/2014 12:25:00 PM
Melissa Shipman

Courtesy National Onion AssociationThe National Onion Association, Greeley, Colo., recently developed a series of recipes all about using onions in sandwiches, according to Kim Reddin, director of public relations.

The publication will be distributed to folks in the foodservice industry to help inspire them to use onions in more ways.

“There are six sandwiches and most include onions as an ingredient, as well as a condiment, in the sandwich,” Reddin said.

Some recipes even include multiple types or colors of onions.

One recipe, for a chicken Cobb club with an onion blue cheese spread, uses red onions in the sandwich as a condiment, while yellow onions are used in the cheese spread.

Reddin said the association is pleased with the project.

“We’re really excited about this,” she said.

In addition, the association has other recipe-based projects in progress.

“We’re in the middle of a spring and summer press release feature with grilling tips and recipes that has been picked up well,” Reddin said.

Another major project is the task of updating the recipe portion of the association’s website to be more organized, user-friendly and social-media ready. The site will also have a stronger visual element once it’s completed.

After the upgrade, Reddin said the association will host a couple kick-offs to tie into the project, probably a Pinterest party or other similar event.

In fact, making the recipes more available for “pinning” was one driving reason behind the project.

“Studies have shown food and recipe pins were the most popular category on Pinterest, and they were more popular by about 50%,” Reddin said.

“We want to be able to share our recipes through that platform,” Reddin said.



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