Onion pairings prove profitable - The Packer

Onion pairings prove profitable

05/20/2014 11:41:00 AM
Melissa Shipman

The company’s new Bloomin’ BBQ onion can be displayed outside the department with a three-box stand-alone display.

“It’s great in the meat department or near the front door when consumers walk into the store,” Elrod said.

Greg Smith, marketing communications manager, Bland Farms, Glenville, Ga., said the company has a combination bin available that will utilize both bagged onions and Vidalia Brands products.

“We feel this is an ideal way to draw customers’ attention to our Vidalia Brands product line. It’s also extremely convenient for retailers since everything arrives pre-packed in one specially packed bin,” Smith said.

The bins will hit stores around Memorial Day.

In addition, Bland Farms will offer an on-pack coupon on many of its bagged onions at various points throughout the Vidalia season. The coupon will cross-promote Vidalia sweet onions with the Vidalia Brands sweet onion condiment line.

“The on-pack coupon will allow customers to instantly save 55 cents on any Vidalia Brands item with the purchase of a bag of our Vidalia sweet onions at participating retailers,” Smith said in an e-mail.

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