Peri & Sons Farms Inc., Yerington, Nev., has focused on retail packaging that brings value to the category for both growers and retailers, according to Cindy Elrod, sales and new business development.
To that end, the company has introduced its Bloomin’ BBQ onion, a colossal yellow onion wrapped in a single-serving mesh bag.
The idea for the single-wrapped larger onion came about because the summer months typically bring larger onions, which aren’t usually marketed at the retail level, Elrod said.
“This is a 4- or 5-inch onion that is great for a bloomin’ onion, but we’re trying to replace the standard deep-fried version with this healthier alternative,” she said.
The onion’s packaging includes a quick-response code that directs consumers to a recipe to cook the onion on a barbecue grill.
“The landing page takes you to the complete recipe for the onion, as well as a few different dipping sauces to go along with it,” Elrod said.
Elrod said the onion can either be served as a side dish or an appetizer and that it offers a distinctive option for retailers who want to feature a new onion product.
“It’s not often you have a new onion item,” she said.
The Bloomin’ BBQ onions should be available starting the third week of May, according to Elrod, just in time for summer promotions and Memorial Day ads.
In addition, the company’s Sweetie Sweet onion brand celebrates its 10th anniversary this year.
The certified sweet onion should be available from July through the first part of August, and then again in September.
Peri & Sons also made a few improvements to add efficiency to their grading and pack lines.
“All our onions are hand-harvested and shed-packed. We do our very best to provide the best quality and shelf life out there,” Elrod said.
Peri & Sons Farms, will again offer its Onion Express promotion, now in its fifth year.
“All of our customers, whether foodservice or retail or wholesale, have the opportunity to win,” Elrod said.
The company plans to offer around $10,000 worth of products to winners based on categories such as increasing sales as a pre-existing customer, among others.
“It keeps our customers coming back. We’ve done this for several years now and it’s been successful,” Elrod said.