Potato cross-promotions aid onion movement - The Packer

Potato cross-promotions aid onion movement

05/10/2012 10:15:00 AM
Jim Offner

“Some like bulk displays, others bagged. It can flip-flop,” said Jeff Brechler, salesman with J&D Produce, Edinburg, Texas.

The Parma, Idaho-based Idaho-Eastern Oregon Onion Committee will unveil a retail promotion of its own — details had not yet been finalized — later in the summer, said Sherise Jones, marketing director.

Promotional programs work well, she said, if they are able to enhance the loyalty a shopper has for a particular retailer.

“If retailers can promote onions and communicate to consumers that they honestly care about what their consumers are eating, that can raise sales,” Jones said.

The more information about onions a retailer can put in a consumer’s hands, the better, Jones said.

“Promotions that include educational material, health benefits, recipes to enhance consumers’ dining experience can go far to raise sales and create that loyalty bond,” she said.

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