Del Cabo has basil, herbs, fruit, cherry tomato and vegetable growing operations in the Mexican states of Baja California and Sonora.
Fair Trade practices benefit 1,300 Del Cabo growers, the company said.
Adding Fair Trade bananas to the product lineup is a big step, Pace said.
“It’s one of the world’s top-selling fruits, as we all know, and it has an ability to have a huge impact on some of these small communities,” she said. “Typically, those farmers are incredibly impoverished, so we see this as a way to fulfill our social mission.”
Giving growers their due is nothing new with Jacobs Farm/Del Cabo, but Fair Trade certification is an important imprimatur, Pace said.
“We’ve always been socially responsible and made sure our farmers received a very fair price for their product,” she said.