Apples still trending in organics category - The Packer

Apples still trending in organics category

05/03/2013 12:43:00 PM
Melissa Shipman

Nager says organics make up about 9% percent of Domex’s crop, but they expect that percentage to increase with steady growth over the next five or 10 years.

“We are north of 20% organic at Stemilt,” said Roger Pepperl, marketing director for Wenatchee, Wash.-based Stemilt Growers Inc. “It continues to be a cornerstone of our business.”

Companies also strive to help distinguish organic apples with packaging.

Rainier Fruit introduced new organic packaging this fall, carrying over the design from its organic blueberry packaging.

“Our goal is to make sure that consumers can easily identify the product they are purchasing is organic,” Wolter said in an e-mail.

Columbia Marketing International Corp., Wenatchee, Wash., uses bright packaging instead of more neutral, organic tones, on its organic Daisy Girl line.

“We figured the true-blue organic consumers will buy the product no matter what, so we want to capture those folks that are on the fence and bring them over to the organic category with bright colors,” said Bob Mast, vice president of marketing.

Prev 1 2 Next All

Comments (0) Leave a comment 

e-Mail (required)


characters left

Feedback Form
Leads to Insight