Business updates: Organics marketing - The Packer

Business updates: Organics marketing

01/11/2013 02:16:00 PM
Jim Offner

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Mischa Popoff    
Osoyoos BC Canada  |  January, 12, 2013 at 07:06 PM

The best marketing plan for the multibillion dollar organic industry is to start testing organic crops and livestock in the field. That way consumers will know they're getting their money's worth when they pay organic premiums. In the absence of testing (see for instance Federal Register Volume 77, Number 218, Friday, November 9, 2012, the organic industry will remain questionable in its claims of being purer, more nutritious and sustainable.

John knowly    
Boston  |  January, 14, 2013 at 04:30 AM

Mischa, what is it with you? did not get a red bike when you where 5 years old?

Mischa Popoff    
Osoyoos BC  |  January, 26, 2013 at 03:07 PM

As a matter of fact John, I had a red five speed, but I didn't get it until I was 10. But could you please explain the relevance of this? I'm confused as to how this relates the the USDA's own admittance that there is currently no organic testing and their plan to finally implement organic testing to prevent fraud and gross negligence.

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