Marketers see organics category as head start to sustainability

05/03/2013 01:02:00 PM
Melissa Shipman

 

Learning how to improve

Organics programs can offer lessons on how to do things a bit better on the conventional side, too, said Matt Seeley, vice president of marketing for Salinas, Calif.-based The Nunes Co.

“They all work hand in hand with what we’re trying to do with organics, and it helps our conventional growing, as well,” he said.

Tom Deardorff, president of Oxnard, Calif.-based conventional and organic vegetable grower-shipper Deardorff Family Farms, agreed.

“The organics fit nicely with the pillars of any sustainability program — the less-is-more approach toward inputs and chemicals and pesticides,” he said.

Sustainability also includes ensuring there are enough growers for future generations, too, said Earl Herrick, owner of Earl’s Organic, a San Francisco wholesale distributor.

“We have to maintain our farmland and also make sure our aging organic growers are getting the right exit strategy, so their farms are still viable for the next generation,” he said.


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