“The market for organic products continues to be consumer-powered and farmer-driven, and is poised to make critical differences over the next decade for our agricultural landscape, the environment and our economy,” she said.
Roger Pepperl, marketing director with Wenatchee, Wash.-based fruit grower-shipper Stemilt Growers Inc., said harmonized standards are among the surest of the predictions to come true.
The prediction about organic literacy is a stretch, Pepperl said.
“The NOP standards, the OTA websites are ... not for the mainstream, and I don’t see any signage or education programs at retail that venture into consumer knowledge,” he said.
Earl Herrick, owner of Earl’s Organic, a San Francisco wholesaler, said he hopes use of the term “organic” in marketing strategies comes under stricter control.
“That is my hope. I am concerned with the power of agribusiness’s lobbying for questionable inputs,” he said.