Scott Mabs, chief executive officer for Homegrown Organic Farms, Porterville, Calif., said he believes the need for face-to-face communication is a trust factor for consumers.
“When you buy something and you don’t know who or where it came from, and there’s no way to get answers, that’s not a good feeling,” he said.
Mabs prefers to use retail signs or demonstrations to communicate with consumers but understands it’s not always possible, as retailers have control over when and if they want to implement things like that.
Homegrown often relies on social media to keep its face to the public.
“We have a Facebook page and Twitter account that we keep updated to support our retailers in their efforts to continue to educate consumers,” he said.