Protecting the environment is another of Posner’s passions, and he’s done his homework.
“The carbon footprint to bring a container of apples from New Zealand to the East Coast uses 1/9 the amount of fuel as would trucking those apples from coast to coast,” Posner said.
The name change from Farmers Fruit Express to Awe Sum came in 2008. It stems from the company’s Awe Sum label.
Another change in recent years, Posner said, is the fine line for growers between profit and loss. It’s a challenge that seems to reinforce his passion.
“I am seriously passionate about getting our growers and all organic growers a sustainable price for their products,” he said. “We must take care of our growers.”
Success for a company celebrating its 25th anniversary this year seems to come as a surprise to Posner — and to other organic produce pioneers.
“Many of us don’t even know why or how we got to this point,” he said.
“I do know what really drives sales is the flavor, and that’s why I believe so much in organics.”