Packaging business updates - The Packer

Packaging business updates

07/19/2012 12:14:00 PM
Jim Offner

Sealed Air releases multiseal packaging

Elmwood Park, N.J.-based Sealed Air Corp. has introduced an “easy-open-and-seal” package called MultiSeal FoldLOK, said Kari Dawson-Ekeland, marketing director for adjacent markets with the food & beverage division.

“It’s an easy-open-and-close package that can be done in a stand-up pouch or fold pack,” Dawson-Ekeland said.

The package currently has no produce applications, but the company plans to work it into that area, Dawson-Ekeland said.

Wish Farms creates laser-tagging system

Plant City, Fla.-based Wish Farms has a mobile website that enables customers to scan product information on packages, said Gary Wishnatzki, president.

“One of the big trends with consumers is to know where their produce comes from, and now a 16-digit number is appended to the website, so if the consumer scans that code, it takes him to the website,” he said.

The website includes videos of growers, a link on which customers can leave feedback and other features, Wishnatzki said.

Wish Farms also has developed a laser-tagging system called FireTag to label entire pallets of products with a single application, Wishnatzki said.

The company has applied for a patent on the system, which, as of early July, was still in prototype form and, thus, was not yet ready for the mass market.

More information is available at www.firetag.com.

Yerecic Label overhauling labels

New Kensington, Pa.-based Yerecic Label is working on labels allowing for more product information, said Rich Thoma, vice president of sales and marketing with the company.

“You have your normal prime label facing out, but by peeling the label up, you can get some additional usage information or recipes or usage ideas,” he said.


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