Quick-response codes take over fresh produce industry - The Packer

Quick-response codes take over fresh produce industry

11/29/2011 03:16:00 PM
Tom Burfield

“We’re taking a hard look at it, and starting to introduce it on select products,” he said.

Naturipe is considering putting the codes on shelf talkers and point-of-sale materials as well as packaging.

The code takes consumers to the firm’s website.

Renaissance Food Group, Rancho Cordova, Calif., added a new twist to the QR code when it launched the latest generation of its Chef Essentials product line.

The packaging includes QR technology with recipes and a video showing how to prepare, cook and serve the product, president Jim Catchot said in a news release.

Only a small segment of the population takes advantage of QR codes now, but their numbers are expected to grow, Pepperl said.

Meanwhile, companies can’t go wrong by using them, he said, since they’re inexpensive and easy to implement.

“Why not do it?” he asked. “It’s one more way of attaching to the consumer.”

Choate said many consumers scan the codes on Living Gourmet products, get the company’s telephone number, and then called Hollandia with their questions.

“At least we’re talking to consumers,” he said.


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Mike at Qfuse.com    
Greater Boston  |  November, 30, 2011 at 08:48 AM

Nice article! It’s great to see how much traction QR codes are getting. Being able to engage customers with QR codes and mobile websites when they’re holding your product at the store and are weighing the options to go with a competitor is very powerful. Since these customers are deep in the buying cycle you can nudge them in your favor by sharing recipes, videos, and your story through a QR connected mobile website. You can simultaneously deepen your brand’s relationship with these customers and even provide incentives for them to sign up to your email newsletter or get involved in other channels like Facebook and Twitter. QR codes are great, but are frequently misused when they are pointed to a desktop formatted website that is hard to use on a smartphone. Google has put out some great tips on factors to consider in creating a mobile website which I’d encourage you check out here: http://www.howtogomo.com/en/#mobile-best-practices. At Qfuse we’ve had experience in the fresh produce industry. I’d love to see if we might be able to help you get a QR code connected mobile website up and running quickly with minimal effort. Feel free to stop by our website at qfuse.com to see if we might be the right fit for you.

dany goel    
ny  |  November, 30, 2011 at 10:20 AM

Qrcode gives quick response from cutomers. TxTImpact has Mobile QR codes or 2D code are codes in the same way as ordinary barcodes are, but their matrix structure can hold more information. The codes are also mobile in the sense that you can use the camera on your mobile device to scan and decode them. You can convert a web address (URL), a phone number, an email address or plain text into a mobile code. After scanning it with your camera phone, you will have instant access to the encoded information straight on the display of your mobile device. (http://www.txtimpact.com/mobileqrcode.asp)

Al    
N. Calif.  |  December, 04, 2011 at 04:21 PM

Good article about one of the best ways to use QR codes! We agree, and added a link to this article on our blog, QR-Codeworld.com

Dawn    
Myrtle Beach  |  December, 05, 2011 at 11:23 AM

Great article. I agree with Mike below and with what I read. I do believe they are slowly gaining popularity.

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