“We’re taking a hard look at it, and starting to introduce it on select products,” he said.
Naturipe is considering putting the codes on shelf talkers and point-of-sale materials as well as packaging.
The code takes consumers to the firm’s website.
Renaissance Food Group, Rancho Cordova, Calif., added a new twist to the QR code when it launched the latest generation of its Chef Essentials product line.
The packaging includes QR technology with recipes and a video showing how to prepare, cook and serve the product, president Jim Catchot said in a news release.
Only a small segment of the population takes advantage of QR codes now, but their numbers are expected to grow, Pepperl said.
Meanwhile, companies can’t go wrong by using them, he said, since they’re inexpensive and easy to implement.
“Why not do it?” he asked. “It’s one more way of attaching to the consumer.”
Choate said many consumers scan the codes on Living Gourmet products, get the company’s telephone number, and then called Hollandia with their questions.
“At least we’re talking to consumers,” he said.