Specialties showing promise, marketers say - The Packer

Specialties showing promise, marketers say

05/17/2013 11:14:00 AM
Jim Offner

Flavor experimentation

Consumers are looking for new flavors, and it’s good to make as many available as possible, said Ben Wiers, vice president of operation for Wiers Farm in Willard, Ohio.

Consumers also are looking to experiment at home, Wiers said.

“They make their own salsas when it’s in their season locally, so I think we’re seeing some additional growth and product movement through that,” he said.

Demographics also are playing a role.

“The Hispanic population has grown in the U.S. also, so that’s another reason for it,” Wiers said.

New varieties need multiple trials to gain traction, said Joe Sbrocchi, vice president of sales with Kingsville, Ontario-based greenhouse pepper grower-shipper Mastronardi Produce Ltd.

“Inducing trial is a key tactic, multiple times over the course of an introductory campaign,” he said.

“Try for at least 10 customer interactions to create the necessary traction in usage.”


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