Attendance at the show serves as a reliable barometer for the following of super hot peppers, said DeWitt, a Chile Pepper Institute board member who serves as consultant for ChromTec.
“We had an attendance of 20,446 and about 200 exhibitors there this year,” DeWitt said. “Chili peppers in many forms were promoted, displayed and offered for sale, especially the super hot varieties.”
The show is primarily a showcase for the hot sauce manufacturers, Bensinger said.
“Most people cannot take the kind of pungency that comes off these super hot peppers,” he said. “You’re almost at the point of pain when you’re eating these super hots.”