“Peppers are not going to hold very well,” Ross said. “So we stay on top of our volume. We work with distributors and wholesalers. We’ll go on-ad for a time. We’ll put a lid on price for a certain period of time. Most promotion is done on a buying level.”
It’s no secret that the current recessed economy has made promoting any product, including peppers, even more important than ever.
“Obviously, demand has been off the last several months now, so we have to promote even more, try even harder,” said Jeff Taylor, salesman for Prime Time International, Coachella. “It’s been a struggle on most items, I think.
“We’ve got to keep trying to promote product, get it out there in front of people. We’ll be giving wholesalers guidelines on pricing to keep things moving, keep a good price out there and give them something out there that we can promote.”