PINEAPPLE MARKETING

Business Updates
Banacol expands in Costa Rica Banacol Marketing Corp., Coral Gables, Fla., has a new farm in Sardinal,... Read more.


Pineapple promotions remain popular in retail
Cross-merchandising and in-store sampling prove successful tactics for increasing pineapple consumption, marketers say. “We see a... Read more.


Fresh-cut pineapple offerings grow
Fresh-cut and value-added pineapple offerings continue to gain popularity with consumers. Del Monte’s line of fresh-cut... Read more.




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AMEP looks to expand
Pablo Jimenez, marketing manager, Mexican Pineapple Exporters Association (AMEP), said the organization is growing. “We are... Read more.


Pineapple education remains strong focus
Educating consumers on how to select and slice pineapples is still a key marketing strategy, suppliers... Read more.


Specialty pineapples remain popular
Specialty pineapple offerings are popular with consumers, said Robert Schueller, director of public relations for... Read more.


Pineapple supply gap possible with early Easter
Despite predictions for a mostly normal year, suppliers say volumes from Costa Rica may be tight for... Read more.



Pineapple growers expect ample volumes
Pineapple marketers say crops look good and they expect plenty of fruit for spring promotions. Dole... Read more.


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