Pineapple education remains strong focus

02/07/2013 05:38:00 PM
Melissa Shipman

Methods

“People don’t recognize the vitamin C content in pineapples and the way bromelain works in our digestive system,” Jimenez said.

As far as educational efforts, many companies prefer to use in-store demonstrations.

“Demos remain one of the best tools for educating consumers about the fruit’s taste, and demos also trigger a high percentage of same day purchases, as well as frequent repeat purchases,” Dolezal said.

Other companies offer point-of-purchase materials.

“We educate through customized signage we create on retailer request,” said Robert Schueller, director of public relations for World Variety Produce, Los Angeles.

Schueller said the company also uses its website to educate consumers by listing the Web address on company labels.


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