“In the spring and summer, we will be having grilling promotions and tying pineapple grilling in with our banana grilling campaign, ‘Go Bananas After Dark,’ that we launched in 2010,” said Bil Goldfield, communications manager.
The promotion challenges consumers to think of fruit outside its common context and encourages creative culinary use, Goldfield said.
After a challenging 2009, foodservice business appears to be picking up for pineapples.
Institutional business, like schools, could be an important area for growth, Christou said.
“As pineapples increase in popularity and consumption grows, many foodservice outlets find that it is a versatile item that they can include on menus, in salad bars, in single serve cups and, with changes in child nutrition guidelines, in school cafeterias,” he said.
Foodservice clients typically require a specific quality and food safety attributes, said Drew Schwartzhoff, director of marketing for Eden Prairie, Minn.-based C.H. Robinson Worldwide.
“We are able to provide custom packed, HACCP-certified fruit that meets the specific needs for those foodservice accounts,” he said.
“We have been able to create efficiencies and value to foodservice customers that has proven to be a successful niche.”