Bins, retail displays help catch interest

09/14/2012 01:42:00 PM
Cynthia David

Atomic Torosian, partner in Fresno, Calif.-based Crown Jewels Produce Co., also believes in bins. He encourages retailers to run large endcap displays with either bins or large displays of big fruit to help move them.

Jeff Simonian, sales manager for Fowler, Calif.-based Simonian Fruit Co., who expects to have fruit from September to January, advises retailers to start promoting pomegranates sooner rather than later.

“Sometimes retailers want to wait until Thanksgiving or Christmas to promote the fruit and it isn’t available,” Simonian said.

Tom Tjerandsen, manager of the Sonoma, Calif.-based Pomegranate Council, said bins make it easy for the retailer to use underutilized space and make it easy for shoppers to spot the high-impulse fruit.

“People write down bread, eggs and milk, but they don’t write down pomegranates,” Tjerandsen said.


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