Business updates: Pomegranate Marketing - The Packer

Business updates: Pomegranate Marketing

11/02/2011 09:41:00 AM
Amelia Freidline

Pom Wonderful expands aril line

Los Angeles-based Pom Wonderful is offering more options in its Pom Poms line of prepackaged arils, said Brad Paris, vice president and general manager of produce.

“We have a 4.3-ounce cup, as well as an 8-ounce cup now,” he said.

The smaller cup is to be a snack, he said.

“You can put it in a lunch box and eat it as a snack. The 8-ounce is for the person who eats them every day or puts them in yogurt.”

Last year, the company offered arils mainly in a 6-ounce bowl, Paris said.

“This year, it’s totally new. We have great signs and materials with it.”

Paris said Pom Wonderful’s aril program is marking its 10th anniversary this year.

“Annual growth has been 20%-30% on average each year, and we’re expecting similar growth this year,” he said.

PureFresh reports growth, new packs

Selma, Calif.-based PureFresh Sales Inc. is in a growth mode, said Bill Purewal, president.

“We just have a lot more growth overall,” he said, referring to the company’s kiwifruit, persimmon and pomegranate programs. “We have more pomegranates coming into production with the new smith variety. We have more wonderfuls. Fuyus are coming. We’re trying some new pack styles.

“To be able to support the smaller fruit in a price-conscious way, we’re trying to do that with a smaller mesh bag for the consumer to buy at certain stores in certain store demographics.”

Ruby Fresh launches website

Ruby Fresh Pomegranates, Firebaugh, Calif., has launched a website.

The website offers information on pomegranates and also about the company and its fresh pomegranates, arils and frozen aril offerings.

Ruby Fresh grows pomegranates primarily on the west side of the San Joaquin Valley.

Simonian increases promotional push

Fowler, Calif.-based Simonian Fruit Co. is putting a bit more extra effort on promotions this year, according to Jeff Simonian, sales manager.

“We trying to promote ourselves a little more this year with all the new growers and competition,” Simonian said. “We’ve been in the business a long time, but we haven’t reinvented the wheel.”

The company has done a video that showcases its experience, Simonian said.

We’ve done a little more advertising than normal, whatever we can to get our name our there with our experience and the message that we’re the shipper you can trust,” Simonian said.

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Jerry Bennett    
Tranquillity  |  December, 13, 2011 at 02:14 AM

I have come to realize that the grower with 150 acre's or less of pomagranates should co-op with other grower's of like size and market themselves. The packer's around here are for lack of a better term "eating their young" when it come's to their grower's. It's no wonder they have bad image's, they just can't help themselve's, so please grower's let's band together!

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