Promotions educate consumers about fruit - The Packer

Promotions educate consumers about fruit

09/14/2012 01:08:00 PM
Cynthia David

Forry also plans to shoot videos with its growing partners and show consumers how to open a pomegranate. But it won’t be the slick approach Pom Wonderful employs in its current You Tube video: “How to Open a Pomegranate in Six Movements.”

“Ours is going to revolve around family,” England said.

“To us it’s about a mom with her daughter or son making an event of peeling a pomegranate, getting the kids involved and ending up with a healthy snack.”

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