“Potatoes last longer in paper than poly,” said partner-manager Dennis Magnell, whose Family Farm Value and Diamond labels are a year old.
Magnell also has introduced his Peatland Reds brand in a black 50-pound carton.
“Red potatoes look beautiful in black,” he said.
Associated Potato Growers Inc., Grand Forks, N.D., is discovering that working with a big name doesn’t guarantee instant success.
In the spring, Associated signed a deal to to package Red River-grown potatoes nationally under the well-known Better Crocker name.
“It’s been fairly slow,” said general manager Paul Dolan, “but it is a new label in the potato section. It may take some time before it grows.”