Growers adopt tactic: selling based on use

11/24/2013 01:13:00 PM
Cynthia David

The bags are available in Sobeys in Ontario and Atlantic Canada, and Cutaia said there are plans to eventually take them across the country.

EarthFresh, the Canadian arm of Idaho Falls, Idaho-based Potandon Produce LLC, is developing a metallized black Klondike rose potato bag for another Canadian retailer.

“Potatoes have a lot of competition, like quinoa, pasta and rice, so they really have to fight for a spot on the plate,” Cutaia said.

“We’re trying to come up with innovative products and ideas, such as the usage program, to educate customers and their customers, offer healthy recipes and remind people how nutritious potatoes are.”


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