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Wisconsin growers name promotions chief
As part of an overall push to strengthen its presence in the marketplace and with consumers, the Wisconsin Potato & Vegetable Growers Association has hired a director of promotions, communications and consumer education.
Dana Rady stepped into the new post with a diverse background that executive director Duane Maatz said will help her help the association and its members. She is a 2007 graduate of the University of Wisconsin-Oshkosh with main areas of study in journalism and Spanish.
Rady taught English and Spanish to adults in Texas immediately after college, and then returned to the North where she worked as a reporter and anchor for WJFW-TV, Channel 12, in Rhinelander, Wis. She most recently worked as sales and marketing coordinator for the Great Lakes Timber Professionals Association.
Maatz said Rady’s main responsibilities will include promotional and communications activities. She will also serve as the committee liaison for the vegetable and chip divisions of the association.