Potatoes Marketing


Potato marketing bodies have multiple targets

03/08/2011 11:34:12 AM

It is a great marketing year for potato grower-shippers. The Eagle-based Idaho Potato Commission is... Read more.

Potato associations focus promotional efforts at retail buyers

03/08/2011 11:17:28 AM

Associations and grower-shippers direct a lot of their promotional efforts at retailer buyers. Seth Pemsler,... Read more.

Fall U.S. potato production drops from 2009

12/10/2010 12:02:07 PM

After last year’s big yields, 2010 fall potato production has fallen about 8% from 2009 levels. A... Read more.

Marketers get creative to promote value-added spuds

12/10/2010 11:57:10 AM

Marketing and merchandising microwaveable and specialty potatoes has meant a huge learning curve for growers... Read more.

Wisconsin association redesigns logo, website

12/10/2010 11:46:50 AM

The Wisconsin Potato and Vegetable Growers Association Inc., Antigo, plans to start 2011 with a new... Read more.

RPE sees success with little potatoes

12/10/2010 11:39:01 AM

Wisconsin’s largest potato grower, shipper and packer is digging up big sales with tiny California... Read more.

Idaho Potato Commission continues familiar promos

12/10/2010 11:33:16 AM

The Idaho Potato Commission’s four-man Field Force, immortalized in a series of comic-book-style ads, continues... Read more.

Lifetime airs Wilcox Fresh segment

12/10/2010 11:27:44 AM

Grower-shipper Wilcox Fresh of Rexburg, Idaho, is excited about its first foray into direct consumer... Read more.

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