Consumers watchful for specialty offerings - The Packer

Consumers watchful for specialty offerings

11/30/2012 12:28:00 PM
Melissa Shipman

The Fun Bite-Size Potatoes line is marketed as a product that kids will especially enjoy eating, according to marketing director Chris Wada.

“We’re developing some fun ways to prepare them for people of all ages that highlight the size of the potato,” Wada said.

To help with the launch of this line, the company is currently working to complete a mobile site to direct consumers to recipes and other information about the bite-size potatoes.

“There will be different options to choose from with time and convenience in mind,” Wada said.

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